After many years of experience in the Dutch house scene as dj and party promoter Farshad Kay expend his territory in 2007 with Dirty Deluxe Music. Based in Amsterdam, the Netherlands, which is one of the major cities in dance scene, Dirty Deluxe is a brand new house lable which is working world wide with some respected partners such as Talpa Music. In 2009 his friend Onne Hyda joined Dirty Deluxe Music. Under the name "Hyda & Kay" they are producing a wave of releases.